Customer Persona Basics: How to Identify, Target & Create Value for your Customers

Cake.College Course_George Kapardelis_Customer Persona Basics_ How to Identify, Target & Create Value for your Customers_Presentation

File size: 1 mB

In this mini-course we will discuss about the process of identifying and understanding our customers. We will give practical examples of how to create your own Customer Persona that will help you generate business opportunities as well as create targeted, therefore more effective, promotional campaigns.

1
Introduction
1 minute
2
What is your Market
2 minutes
3
Customer Persona Variables
2 minutes
4
Case Study
2 minutes
5
Customer Persona Example
4 minutes
6
Homework
2 minutes
7
Customer Personas Assignement
8
Value Proposition Canvas
2 minutes
9
Thank You
1 minute

Be the first to add a review.

Please, login to leave a review
Add to Wishlist
Enrolled: 2 students
Duration: 20 minutes
Lectures: 8
Video: 20 minutes
Level: Beginner

Share this Course